When they visit their PURL, the page is customized with their name, contact information, or other information based on the offer and the campaign. With PURLs, you automatically generate a custom landing page for each recipient, usually with a web address that includes their name or some other personal information. Have you ever received a piece of mail, or an email addressed to “valued customer,” or some other generic greeting? The impersonal nature of being asked for your business from a company that hasn’t bothered to learn your name doesn’t exactly inspire you to continue down the sales funnel, does it? Personalized landing pages are utilized with this experience in mind, and are a solution for avoiding it when your current and potential customers interact with you online. Personalized Landing Pages: Customize Your Campaign and Track ResultsĪn increasingly important component of direct mail campaigns are personalized landing pages, or PURLs. There are different ways to track the effectiveness of your direct mail campaigns to measure their success. Seamlessly integrate your direct mail campaigns with your digital marketing strategies. Direct mail is tangible, and it gives your audience something to hold on to. Direct mail printing companies offer different customization options to make each message feel personal. Direct mail printing costs are small and provide a bigger ROI in comparison to other marketing strategies. Print marketing is considered a trustworthy media channel, and we can help you leverage this with a direct mail strategy to reach your target audience.Ĭompanies of every size choose Allegra's direct mailing services for a myriad of reasons, including: With studies showing that up to 90% of direct mail gets opened, direct mail continues to be an effective and relevant marketing strategy. Grow your sales by getting the right message to the right people at the right time with Allegra's direct mail printing and direct mail in Kennesaw, Georgia. To get started on your next campaign, contact Allegra today! We will provide you with a cost-effective way to reach the right customers with personalized messages.Direct Mail in Kennesaw: Personal, Direct and Powerful There are different ways to track the effectiveness of your direct mail campaigns to measure their success.įor a hard-working communication channel that is targeted, personal, flexible, measurable and cost-effective, look no further than direct mail. These are some of the top reasons companies of every size choose Allegra's direct mail printing services: What are the benefits of direct mail marketing? Learn more about how you can use multiple digital channels to maximize your direct mail campaigns with Allegra DirectCONNECT. Feel confident that you can rely on our mailing services to meet your delivery deadlines.
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You will get professional results with our state-of-the-art printing technology that allows you to create custom envelopes and direct mail postcards. Our team creates eye-catching designs that stand out in the mail and provide direct mailing lists to help you reach the right people. We will help you plan and manage your direct mail campaigns every step of the way. We’ve got access to all the best data and best practices to make your campaign a success.Īllegra is a one-stop provider for everything related to direct mail.
That response is gained at a lower cost for many of its most sophisticated users.īut direct mail done right requires access to the best databases and knowledge of the research-backed techniques that leverage its power. It is personal, tactile, and when targeted and executed in the right way, it generates response like no other medium. They, like other marketers in the digital space, know physical mail works. One of the big supporters of direct mail marketing is, believe it or not, Google. How can direct mail work for my business? At Allegra, we help you leverage this with direct mailing services designed to reach your target audience. Many studies show that up to 90% of direct mail gets opened since print marketing is considered a trustworthy media channel. Direct mail continues to be an effective and relevant marketing strategy, even in today’s digital environment. Grow your sales by getting the right message to the right person at the right time with direct mail marketing from Allegra. DIRECT MAIL MARKETING: Delivers in Personal and Powerful Ways
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